Mike Robertson recently released his resource, the Complete Coach Certification, and it’s currently discounted for a limited time. The program is aimed at strengthening coaches and trainers across the board—whether you work with athletes, non-athletes, or fitness clients in any setting.
In discussing his coaching philosophy, Robertson said his mission is to push the industry forward and reach thousands of trainers worldwide. He notes a problem: many people complete traditional schooling and obtain a certification but struggle to add real value on the gym floor. They may struggle to interact with clients, progress or regress programs effectively, or even design cohesive plans. He believes this isn’t entirely their fault; it reflects a culture in training, and his goal is to reshape it.
The core message is that systems and clear procedures can make a trainer’s life easier while delivering better results. Rather than memorizing hundreds of exercise variations, Robertson emphasizes mastering a concise toolkit—roughly 10 to 15 solid exercises—with the ability to progress or regress as needed, enabling strong coaching and reliable outcomes. He argues that professionalism and deep competence can lead to a rewarding career with meaningful earnings and balance outside the gym.
A recurring theme in his outlook is legacy. At 41, he asks what he has contributed to move the industry forward and whether he’s pushed hard enough to make a lasting impact.
Common mistakes in program design, according to Robertson, include:
– No clear goal
– Too many goals and constant program jumping
– Gaps in basic design knowledge (sets, reps, time under tension, how they work together)
– Poor exercise selection
– Lack of cohesion across all program elements (resistance training, conditioning, etc.)
– Failing to meet clients where they are
– Not delivering some of what clients want in the program
– Letting personal beliefs overly influence clients
– Programs that are boring or overly random
He notes two major personal shifts in his own programming. First, he has become better at planning and integrating all elements of a program, enabling him to craft well-rounded plans for a wide range of clients. Second, he’s improved at smoothing transitions between blocks, such as moving from accumulation to max strength, to reduce abrupt changes that can irritate the body. He emphasizes the importance of aligning speed, power, strength, and conditioning elements to create a smoother, more effective progression.
Soft skills also play a critical role. Robertson explains that much of a trainer’s early success comes from relating to clients, empathizing, and building rapport rather than just programming or technique. Research supports the idea that clients who like and feel positively about their coach can achieve strong results, sometimes even more than those with “superior” programs. Therefore, the best approach combines solid programming with strong interpersonal skills—relationships, trust, and communication are essential, alongside streamlined coaching and programming.
The Complete Coach Certification is marketed as a long-term investment in durability and success in the industry. It covers core topics such as anatomy, breathing mechanics, coaching fundamentals, and program design, along with Robertson’s “R7” protocol. The course also offers bonuses like training templates, regression/progression charts, and access to a fitness business webinar. It is available with installment options, making it easier to get started without a single lump-sum payment.
